Complaints About Darragh MacAnthony's MRI and Reputation Management
Feel
free to skip through the below explanation and go straight to all of Darragh's
sites (11 that I've found) and videos and the complaints that were ranking high on Google
when you searched for "Darragh MacAnthony" before all the other sites
were added/his football news started to dominate the search results.
Apologies if any of the below links don't work. I'm expecting some sites/videos/posts to be removed. I have screen shots and cached pages of everything however, so please get in touch if you find anything not working.
Apologies if any of the below links don't work. I'm expecting some sites/videos/posts to be removed. I have screen shots and cached pages of everything however, so please get in touch if you find anything not working.
Type "Darragh MacAnthony" into Google and
you'll be shown pages of football related results. However, it's only in the last few years that
this has been the case. Prior to that
when you searched for "Darragh MacAnthony" the results returned would
have been complaints. These complaints
are still there as can be seen by the below links - they are simply further
down the rankings now. As Darragh becomes known for his work in football, his
MRI reputation (I'm sure he hopes) fades into history and goes further and
further down the search engine rankings.
But what could he have done before that happened to stop people reading all the bad reviews
about him? It's called Reputation
Management. Basically you pay a company
to set up websites and post positive stories online for you, so that any bad
press (in theory) slowly starts to drop down Google's rankings. Only a small percentage of people look past
page 1 of Google, so if the bad press falls to pages 2, 3, 4 and beyond, then
the theory is that nobody will read them.
How is this done?
Google's algorithms use a number of factors to decide which search
results to show in which order. One of
these is the domain name (the .com etc).
So if for example I wanted to sell exotic fish, I would try and buy the
domain names www.exoticfish.com, www.exoticfish.co.uk etc. A lot of other work to the website would have
to be done to get to page 1 of Google, but the domain name would be a huge
advantage.
How to Hide Bad Press Online
So let's imagine my name is Johnny Arsehole and I used to
own a company called CAT. There is bad
press about me online that I want to hide.
I might buy the domain names www.johnnyarsehole.com, .net, .info
etc. I could then set up some basic
websites in the hope that they would get to page 1 and push the bad press down
the rankings. The websites wouldn't
really have much info in them. However,
what the site will contain is the
information required to get a good Google ranking.
Let's also imagine that I'm a multimillionaire. I don't pay my staff but I give money to
charity and "good causes" which I think will compensate for
any wrong doings (although I'm a stubborn type and I've convinced myself and
those around me that I have done absolutely nothing wrong, even if,
hypothetically, a court had decided otherwise).
So as well as the websites that I've set up that are
just my name, I might also set up websites such as www. johnnyarseholehelpschools.com,
www. johnnyarseholegivesscholarships.com, www.johnnyarseholecollegebooks.com
and www.johnnyarseholesportsfunds.com.
Plus just for good measure I'm going to start funding other businesses
(well I might, I might not, but let's do a website anyway). Let's call this one
www.johnnyarseholeinvesting.com.
Now, in the real world of web design, if I wasn't just
setting up these sites to draw attention away from bad publicity, all the above
sites wouldn't exist. Instead all the
information would be on my main website of course which would be
www.johnnyarsehole.com. However, the purpose of these sites is to try and push the sites I don't want people to find further down the rankings - that's why the info isn't on my main site
I should definitely buy the .co.uk also as they are very easy to rank highly and it also protects my name. However you can't hide your identity when you buy a .co.uk (whereas you can with a .com, .info, .biz, .org and .net). Johnny Arsehole is a shady character, so he doesn't buy the co.uk. A very stupid error.
I should definitely buy the .co.uk also as they are very easy to rank highly and it also protects my name. However you can't hide your identity when you buy a .co.uk (whereas you can with a .com, .info, .biz, .org and .net). Johnny Arsehole is a shady character, so he doesn't buy the co.uk. A very stupid error.
Optimising a Website for Google
OK, so I've bought the domain names and set up the
websites. I'm a millionaire and have the
money to pay someone to do this for me and some of the sites are looking pretty
good (others not), although the content of some of the pages is pretty much identical - just
a different layout and design.
Now the next stage is to optimise the websites to
ensure that they do well in the Google rankings. When people search for my name, Johnny Arsehole, I want them to find the new sites and not all the bad press, so all
the sites have to be optimised for the words "Johnny Arsehole". There are several steps to this process which
I won't bore you with here.
So what's the outcome?
Well, now when you Google Johnny Arsehole, instead of my bad press
appearing on page 1 of Google, my shiny new websites are there instead.
Oh yes and one final thing I might do, just to really
bombard the internet is to put my name to lots of videos that are completely
unrelated to anything I do. For example,
an anti violence news clip (search engines love news clips) that states
"Johnny Arsehole is a pacifist".
These may appear very odd when people click to them, but hey it's better
than people reading all the bad press about the naughty things that I did,
isn't it.
Post Videos Online
Oh and one last thing I'm going to do. I've done a pretty good job of getting my
sites to the first few pages of Google if people search "Johnny Arsehole". However, when people Google
"Johnny Arsehole CAT" (my company name is CAT remember) the old bad
results may still appear. Luckily for me
CAT is also a type of scan, so I'm going to call these videos things like
"Johnny Arsehole believes CAT scan results tell no lie" and "why
is this CAT scan a fraud? Johnny Arsehole investigates". What this
also does is when people Google my name with "lies" and
"fraud" is show the videos and hopefully push any bad press which contains the words "lies" and "fraud" further down the
rankings.
Now I am absolutely NOT implying that this is what
Darragh MacAnthony did. The reader can
come to their own conclusion as to why the following sites exist:
http://www.darraghmacanthony.com-
Darragh's official site. An official site is usually where you would provide
all the info you want people to find and read.
http://www.darraghmacanthony.net -
note on this site that if you click any of the links at the bottom of the page
they just take you through to exactly the same info. These are called keywords and help your
rankings.
http://www.darraghmacanthony.org/ -
look familiar?
http://www.darraghmacanthony.info/ - this states it's Darragh's Official Site!
http://www.darraghmacanthony.biz/ -
I know, it looks just the same, doesn't it!
Thank you Michael for getting touch and letting me know about this site too http://www.darraghmacanthonynews.com/ - yep, just in case the .com, site.com, .org, .info, biz and .net didn't have enough info about Darragh MacAnthony, there is also a news.com with pretty much exactly the same info!
Thank you Michael for getting touch and letting me know about this site too http://www.darraghmacanthonynews.com/ - yep, just in case the .com, site.com, .org, .info, biz and .net didn't have enough info about Darragh MacAnthony, there is also a news.com with pretty much exactly the same info!
And then there are these:
Very smart sites and cleverly done. They certainly big up Darragh. I'd love to know how many people have
benefited from these funds.....The School Tools site was updated with news that
Darragh had provided some students with ipads in 2011 but no news on any of the
other sites.....Maybe they'll suddenly be updated now.
And the reader can also come to their own conclusion
about why all these odd videos are linked to Darragh's name:
http://www.dailymotion.com/video/xm275g_darragh-macanthony-watches-ipad2-halloween-costume_lifestyle
Plus screen shots of plenty more. If you can't see Darragh's name in some of them, his name and comment appear after you click on the video. Please click on the image to be taken through to the Daily Motion page. Many thanks to Daily Motion.
Aren't they something else! Do most of those picture look as though they have anything to do with Darragh MacAnthony. Do they make sense to you? Again I'll let you make up your own mind about why these have been posted online and whether or not Darragh MacAnthony was using Reputation Management to hide the below bad press.
Videos of Darragh MacAnthony
To view these videos, click on the image. Thanks to YouTube for the footage. Don't forget there are plenty more of these on YouTube, not just the one's here. Of course if they disappear from YouTube I'll post the screen shots of ALL the pages here for you to see.
And finally. Perhaps these are the videos that someone was possible trying to hide.
Complaints about Darragh MacAnthony's MRI
More to come soon!
This is just a very, very small sample
